Suntory Builds an "Oolong Tea Universe": TELLCAN SCIENCE Compound Technology Delivers Underpinning Support for Tea Beverage Innovation & Quality Stability

The sugar-free tea market is shifting from cutthroat traffic competition to in-depth value development. As "zero sugar, zero fat, zero calories" has become a basic industry threshold, consumers now pursue more delicate flavor layers, a refreshing drinking experience, and consistent quality from the first sip to the last. With nearly 30 years of expertise in the sector, Suntory Oolong Tea has taken a vertical innovation path. Centering on oolong tea, it has developed a pure tea portfolio including Fragrant Oolong and Dancong Oolong, as well as blended flavor series featuring jasmine, citrus, osmanthus and rose. Supported by rigorous quality control measures such as over 650 pesticide residue tests and full-lifecycle sample tracking, the brand has built solid competitive advantages.

(Image: Suntory Oolong Tea Product Line | Source: Suntory Beverage & Food)

However, turning the concept of "high-quality oolong tea" into a consistently enjoyable drinking experience for consumers relies on systematic supply-chain technologies for flavor regulation, color retention and sweetness adjustment. This is the core expertise of TELLCAN SCIENCE.

Suntory’s newly launched Fragrant Oolong and Dancong Oolong highlight "authentic tea aroma and elegant orchid fragrance" as well as "distinct tea notes, mellow taste and pleasant aftertaste".

(Image: Suntory Fragrant Oolong & Dancong Oolong | Source: Xiaohongshu @Suntory Beverage & Food)

To restore the delicate tea aroma in mass production while masking inherent astringency and bitter aftertaste of tea leaves, Oolong Tea Flavor (TKF20502) and Duck Shit Aroma Oolong Tea Flavor (TKF20071) can accurately reproduce the iconic fragrance of different oolong tea varieties, and maintain stable flavor even when raw material batches fluctuate. For blended products such as Jasmine Oolong, Osmanthus Oolong and Citrus Oolong, Jasmine & Gardenia Flavor (TKF20074), Jasmine Flavor (TKF20147), Osmanthus Flavor (TKF10028), Pomelo Tea Flavor (TKF10080) and Guava Flavor (TKF23110) add natural and fresh floral and fruity notes without overwhelming the original tea base, creating distinct and memorable taste layers.

In terms of sweetness regulation, though sugar-free tea contains no sucrose, consumers still expect satisfying aftertaste and smooth mouthfeel. TELLCAN SCIENCE Compound Sweeteners (TKAPM-A50, TKAPM-100) reduce bitter aftertaste caused by tea polyphenols without adding extra calories, delivering a rounder tea taste and cleaner finish. Meanwhile, tea color is a key visual indicator of freshness for consumers. Compound Color Fixative (TKH01) effectively inhibits oxidative degradation of natural pigments such as theaflavin and thearubigin under light exposure and long-term storage. It keeps the tea presenting a clear amber or pale golden hue from production to opening, and prevents consumers from perceiving the product as stale due to color darkening.

Explore our product range: https://www.tellcan-tec.com/products/

Suntory has established a mature system in the competitive sugar-free tea market through vertical innovation and strict quality management. TELLCAN SCIENCE provides full-link technical support covering flavor reproduction, sweetness modification and color protection for the brand. While brands optimize the optimal formula in laboratories, our compound solutions enable stable replication of the formula across all production batches and every single product. The consistent orchid fragrance of Fragrant Oolong, lasting fresh sweetness of Jasmine Oolong, and the classic taste familiar to consumers are all fully guaranteed. Our technologies not only reinforce Suntory’s quality advantages, but also define TELLCAN SCIENCE’s positioning as a reliable technical partner amid the booming tea beverage innovation trend.

(Image: Suntory Tea Products in Various Specifications | Source: Weibo @Suntory Beverage & Food)